Hi there, I’m in Chapter 11… Of my memoir (bazinga). No, this isn't a bankruptcy update. I’m excited (and a bit nervous) to share that I’m 7 months into writing my first book. Today, I’d like to share some details around the project, what you might expect and get you excited about it as well! Let’s take a look… What’s this book about…? Without pulling back the entire curtain, the memoir begins as I join a creative agency, my first real test navigating agency dynamics as an SEO and how the...
5 months ago • 2 min read
Hi there, It’s no surprise the last year has been formative for SEO and it doesn’t appear it will let up, anytime soon. With the introduction of AI, both in SERPs (AIO) as well as in 3rd party tools (ChatGPT, Perplexity, Claude, etc.) brands and marketers are attempting to reconcile where SEO is heading, what’s going to change, and how we prepare. Initially I was intimidated by the change; "I can't keep up" was my initial thought but having dug in and giving myself time to reflect, I have...
5 months ago • 3 min read
Hi there, I used to dream about leading my own SEO team—a goal I set early in my career. That dream became a reality during my last full-time role, where I was promoted and entrusted with a team of four. At first, I thought management was mostly about assigning work and helping my team grow. But I quickly realized that managing up, building strong relationships with my superiors, was just as critical. Not only for my career, but for my team’s success too. According to Gallup, employees who...
7 months ago • 3 min read
Hi there, Managing SEO across multiple brands is a complex but exciting challenge. It’s not just improving rankings but also preserving SEO equity, aligning with brand goals, and creating a framework that scales. In a recent pitch to a prospect, we’ll call them Global Trek, a conglomerate that sells after market auto parts, we explored how to develop a centralized SEO program that maintains individual brand identities while optimizing for long-term growth. GT manages a growing portfolio of...
8 months ago • 3 min read
Hi there, I’ve often wondered about my place in the world. About my contribution and whether it made a difference. This mindset was particularly difficult in my youth, where I didn’t have the benefit of experience. But as I grew, I noticed something: when I listened closely, I gained insights others missed. The quiet observation led to a rhythm that aligned with my personality and it ended up being a perfect fit for my SEO career. I found joy in being a listener. Listening as a Learned Social...
8 months ago • 1 min read
Hey there, Have you ever found yourself… “Just get to the point.” The sentiment is common within the workplace, one shared among stakeholders and marketers, alike. Now, I love sharing stories and, if you get me going, I’m a talker. But, as enjoyable as an elaborative narrative can be, it can compromise effective communication and deviate away from a clear, consistent message. Today I want to share why and how clear communication wins out in our SEO recommendations and consultancy. Clients...
10 months ago • 2 min read
Hi there, Different client needs give independent consultants and freelancers the opportunity to bill in a manner that is mutually beneficial. A retainer model works best for my goals, however, it’s not for every situation nor consultant. In today’s newsletter, I discuss 3 different types of billing methods consultants may consider when engaging in new client work. Hourly Billing / Time and Materials When engaging in hourly billing, or time and materials, I bill for every hour I work. This is...
11 months ago • 2 min read
Hey there, Do you know what surprised me most in my career? SEOers from different agencies working on the same project. Brands often have an agency of record for SEO, but they also bring in experts for non-SEO projects. Over the years, I’ve worked alongside other SEO teams during website migrations and consulting engagements. Some partnerships go smoothly, others... not so much. In today’s newsletter, I’ll share my experiences with third-party SEO teams and tips for better collaboration to...
about 1 year ago • 3 min read
Hi there, Your feeds are probably inundated with news about the launch of OpenAi's SearchGPT. The sentiment around the launch of SearchGPT is that Google may finally have a serious competitor in search. My take?It's overdue.In recent years, Google has drifted far from its original "Don't be evil" mantra:😡 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐬𝐡𝐢𝐟𝐭: Google put Prabhakar Raghavan, former head of Google Ads, in charge of Search. Since then, organic search space has shrunk, making more room for paid ads. Read "The Man Who...
about 1 year ago • 1 min read
